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Ratings Chart Attack! is the TV industry’s destination for a daily dose of prime-time ratings. Delivering the daily scoop on which shows are scoring. TVWeek’s Sergio Ibarra calls the winners and losers, and what it means to broadcast network programmers. From day-in, day-out ratings to long-view trends and noteworthy performances, Ratings Chart Attack! delivers.

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‘Housewives’ Propels ABC to Another Sunday Win

March 9, 2009 1:13 PM

ABC finished on top Sunday night, while NBC’s “Celebrity Apprentice” posted dips in its second week.Desperate Housewives

The night’s No. 1 show was ABC’s “Desperate Housewives,” which pulled a 4.6 rating/11 share among adults 18-49 and 13.5 million viewers, according to preliminary Nielsen Media Research figures.

“Housewives” was down 6% from its most recent performance and tied its series-low performance. After last week’s two-hour event, a new “Brothers & Sisters” (3.5/9, 10.5 million) was down 15% and came in as the night’s No. 3 show.

Kicking off the night were “America’s Funniest Home Videos” (2.0/6, 7 million), which came in on the low side, while “Extreme Makeover: Home Edition” (2.9/8, 9.4 million) pulled its lowest rating of the season, dipping 19% from its previous season-to-date average.

ABC finished the night with a 3.3/9 (10.1 million), taking its fourth consecutive Sunday-night win.

(Note: Due to the Daylight Savings Time change, viewership for the night across all of TV was down 7% week-over-week, with the 7 p.m. hour alone seeing a 13% drop among adults 18-49.)

Second place went to CBS (2.6/7, 11.3 million), with new episodes of “60 Minutes” (2.2/7, 13.1 million) and “The Amazing Race” (3.0/8, 10.2 million).

At 9 p.m. a new “Cold Case” (3.0/7, 12.6 million) pulled in its highest rating in the demographic in two months, while “The Unit” (2.3/6, 9.4 million) was about average with its season-to-date performances.

“Saturday Night Live” specials and a new “Celebrity Apprentice” gave NBC third with an average 2.4/7 (6.1 million).

“SNL: Just Game Show Parodies” (1.3/4, 3.4 million) and “SNL: Just Commercials” (2.1/6, 6 million) opened the night, while “Apprentice” (3.1/8, 7.6 million) was down 21% from its season opener last week but increased the network’s non-sports average for the time period this season by 35%.

Fox’s “Family Guy” ranked as the No. 2 show of the night but the network finished fourth (2.3/6, 4.8 million).

Back-to-back episodes of “Hole in the Wall” (1.1/4, 2.5 million and 1.2/4, 2.7 million) opened the night, followed by a new “The Simpsons” (2.8/8, 6 million) and “King of the Hill” (2.4/6, 4.9 million). “Family Guy” (3.7/9, 7.2 million) aired at 9 p.m. followed by a new “American Dad” (3.7/6, 5.3 million).

The CW averaged a 0.2/a (0.8 million) with a repeat of “Jericho” and a presentation of “Easy Money.”

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