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Golf's Masters Lifts CBS; NBC Benefits From 'Kings' Shift

April 13, 2009 10:47 AM

CBS finished on top Easter Sunday with coverage of the 2009 Masters golf tournament and original programs. Meanwhile, NBC’s “Dateline” gave the 8 p.m. hour a boost for the network after “Kings” was dethroned.

(For final figures of Masters coverage on CBS, click here.)

Golf

CBS opened the night with overrun coverage of the down-to-the-last-shot PGA Masters tournament (it ran until 7:38 p.m.). Masters coverage and “60 Minutes” averaged a 3.3 rating/12 share and 14.7 million viewers in the 7 p.m. hour, according to preliminary Nielsen figures. At 8 p.m., “60 Minutes”/“The Amazing Race” scored a 3.0/9 (11.8 million), followed by “The Amazing Race”/“Cold Case” (2.7/7, 10.2 million) and “Cold Case”/“The Unit” (2.6/7, 8.6 million).

On NBC, a two-hour “Dateline” scored a 1.6/5 (6.4 million). The program showed strong increases half-hour over half-hour, doubling its rating from 7 p.m. to 8:30 p.m. In the 8 p.m. hour, “Dateline” averaged a 2.0 rating, improving over “Kings’” last original episode in that timeslot by 82%. At 9 p.m., “Celebrity Apprentice” (2.9/8, 7.9 million) was up 4% from last week’s episode and won its two-hour slot.

ABC aired a special two-hour episode of “Extreme Makeover: Home Edition” (2.9, 8, 9.4 million) from 8-10 p.m. “America’s Funniest Home Videos” and “Desperate Housewives” were repeats.

Fox aired all repeats of its Sunday-night animated comedies, while The CW aired a repeat of “Jericho” and the film “Cutthroat Island.”

For the night: CBS finished first (2.9/8, 11.8 million), followed by ABC (2.3/7, 7.4 million) and NBC (2.3/7, 7.1 million) tied for second, Fox (1.8/5, 3.9 million) and The CW (0.3/1, 1.1 million).

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