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Ratings Chart Attack! is the TV industry’s destination for a daily dose of prime-time ratings. Delivering the daily scoop on which shows are scoring. TVWeek’s Sergio Ibarra calls the winners and losers, and what it means to broadcast network programmers. From day-in, day-out ratings to long-view trends and noteworthy performances, Ratings Chart Attack! delivers.

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‘Sit Down’ Shift Fails to Boost Ratings as ‘Desperate’ Wins Sunday

May 6, 2009 3:24 PM

Fox’s shuffle of “Sit Down, Shut Up” to an earlier timeslot failed to improve either the show’s rating or its time-period performance on Sunday, while ABC’s “Desperate Housewives” ranked as the top show of the night with a new record low.

Desperate Housewives

Fox moved “Sit Down, Shut Up” to an earlier 7 p.m. time period after it posted weak numbers in its 8:30 p.m. timeslot. The half-hour animated comedy scored a 0.8 rating/3 share among adults 18-49 and 2.1 million viewers, according to final Nationals figures from Nielsen Media Research. “Sit Down” plummeted 62% from its previous average in the later time period, but took a much smaller 11% dip from last week’s repeat of “American Dad” in the same half-hour. A special “American Dad” (1.1/4, 2.5 million) aired at 7:30 p.m.

“The Simpsons” (3.2/10, 6.7 million) posted a 7% increase over last week, while “King of the Hill” (2.5/7, 5.1 million) in “Sit Down’s” prior slot held on to 78% of its lead-in; “Sit Down” retained only 63% of its lead-in last week. “King” also posted a 79% increase from its performance last week at 7:30 p.m. In the 9 p.m. hour, “Family Guy” (3.5/9, 6.6 million) and “American Dad” (2.8/7, 5.4 million) both posted slight gains over last week.

ABC’s “Desperate Housewives” (4.4/11, 13.5 million) was the top-rated show of the night, despite hitting a new series low. Sunday night’s episode was down 7% from last week’s episode and off 30% from its year-ago performance. “Desperate’s” dip also led “Brothers & Sisters” (3.0/8, 9.1 million) to a 3% decrease from last week, marking its lowest-rated episode since January. “America’s Funniest Home Videos” (2.3/8, 8 million) and “Extreme Makeover: Home Edition” (2.7/8, 9.2 million) both were flat.

CBS’ “Cold Case” (2.9/8, 12.5 million) posted a hefty 38% increase over last week and provided a stronger lead-in for “The Unit” (2.4/6, 10 million), which increased 20% from last week. “60 Minutes” (2.0/7, 12.3 million) was up by one-third over its performance last week, while “The Amazing Race” (3.2/9, 10.8 million) remained flat.

NBC’s “Dateline” (1.2/4, 5.1 million) increased 20% over last week, while “Celebrity Apprentice” (3.1/8, 8.7 million) remained flat but drew its biggest audience since its season premiere in early March.

The CW aired a repeat of “Jericho” (0.2/1, 0.7 million) from 6:30-7:30 p.m., followed by a presentation of the film “Be Cool” (0.4/1, 1.2 million).

For the night: ABC (3.1/9, 10 million) came out on top in the demo, while CBS (2.6/8, 11.4 million) won in total viewers. Fox (2.3/7, 4.7 million) followed in third, then NBC (2.2/6, 6.7 million) and The CW (0.3/1, 1.1 million).

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