Entries tagged with: halo effect
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For Many Years It Was Thought That an Oprah 'Halo Effect' Delivered a Significant Number of Viewers to ABC's 'World News.' If That's Still True at All, What Happens When She Ends Her Current Show?
A few years ago—OK, more than a few—Tom Brokaw and his executive producer, Steve Friedman, had me up in their “Nightly News” offices to share with me an extraordinary memo that had been prepared by Larry McGill, NBC’s manager, news and...
Posted on November 24, 2009 6:20 AM
