TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.


Trial and Error

ABC.com’s Short-Form Video Push Rates High

September 18, 2006 1:02 AM

ABC is betting that viewers will go to ABC.com and watch behind-the-scenes clips from its hit shows and new properties this fall. The network is probably right because the video is incredibly easy to find and play.

I visited ABC.com on Thursday Sept. 14. As soon as the page loaded, a small, embedded video player on the right side played a behind-the-scenes clip from a “Men of Desperate Housewives” photo shoot.

The video played easily, with pause and play buttons working seamlessly. However, the player is quite small. I clicked on a link for the video from the “Dancing with The Stars” dress rehearsal and it brought me to another page that featured a slightly larger player and a playlist with several short-form videos from ABC shows.

The dress rehearsal video also played easily, so then I visited the “daytime” category and viewed a promo from “All My Children.” Next, I pulled down the menu listings for both prime-time and late nights shows, which listed all the different programs with online video.

ABC gets major points for a nice layout and extraordinarily easy-to-find video and player.

View an exclusive example of "Dancing With the Stars" video being offered at ABC.com


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