TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.


Trial and Error

Amazon Unbox Revisited

October 26, 2006 2:24 PM

Faithful readers may recall my first visit to Amazon Unbox more than a month ago resulted in a so-so user experience. But Amazon believes in relentless improvement, so let’s see how it rates today.

I launch the icon for Amazon Unbox from my taskbar and click on the shop button. That takes me to the Amazon Video Store online and features previews for Showtime’s “Weeds” and the movie “Garfield: Take of Two Kitties,” among others. I browse around the site and notice it’s got a list of top sellers, just like iTunes. That’s always a fun feature as it satisfies certain voyeuristic instincts. (Showtime’s “Dexter” was tops.)

I don’t see any TV shows that interest me, so I opt for romantic comedies. I see a movie poster from the Drew Barrymore flick “Never Been Kissed.” Like I said earlier in the week, I like romantic comedies. Not that there’s anything wrong with that. Anyway, I watch the preview and it is a pretty cute movie. But it’s only a rental and the chances of me watching it in the allotted time frame are slim, so I pass.

I hit the link to “return to Unbox Video” and realize that the navigation, including this new link, is much smoother this go-round.

I scroll through the TV shows and opt to download ABC’s “The Nine.” After I complete the purchase, there’s a link to “more downloadable videos.” It brings me right back to the start. Indeed, Amazon did not include the link the first time so I’m enjoying my return visit much more.

So much more, in fact, that I do decide to rent “Never Been Kissed” after all.

You see, a positive user experience begets purchases.


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