Baking Escargot Is Easy, Finding It Is Not
October 19, 2006 2:45 PM
Bravo launched a new Web-only series today tied into the current season of “Top Chef.” Called “Top Recipe: The Wong Way to Cook,” the webisodes premiere every Thursday and showcase the winning recipe from the episode the night before. That’s a pretty cool broadband extension, so let’s see how it works.
Bravo has been lauded for its Web strategy and making its site a true destination for fans. I can see why. There is a TON of content on the home page. That’s a good thing, but it’s also a little challenging to find the Web series. I often assume that if a network promotes a webisode via a press release, that the video will have the boldest placement on the site.
But that’s not the case. The site highlights exit videos from “Project Runway” and “Top Chef” as well as several blogs. There is also a list of videos from other shows.
Finally, near the bottom of the home page I spot an image for the Web series. I click on it and the video clip loads and plays easily.
Here’s my two cents. And take it for what it’s worth from someone who believes that if the universe intended for me to cook then restaurants wouldn’t exist, but this video needs to be much easier to find. It’s a great clip – for an escargot recipe -- and a smart tie-in, but I wouldn’t even know it was a video from the image on the home page.