TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.


Trial and Error

I Got NBC.com to Work!

October 10, 2006 11:01 AM

I’m diving in again. I’m going back to the NBC site to see if the ad-supported episodes are there yet. I’ve tried the site a few times with mixed results and I’m eager to give NBC another opportunity. After all, it can’t be that hard to post your shows online, right?

Here goes. I’m on NBC.com and there’s a link for NBC Rewind, urging me to watch full episodes online. An auspicious start.

The link transports me to an embedded player featuring a short ad for Cars.com and then the first seven minutes of “Friday Night Lights.” But I decide to check out “Heroes,” since that’s the one I opted for when I last tested the site on Monday Oct. 2. The show wasn’t available then.

But today the show starts playing right away in the embedded video window.

I notice under the player a series of six thumbnails – parts one through six of the episode. I fast forward through the first seven minutes to see what happens when I reach the end.

The good news is I don’t have to do anything. It immediately jumps to part two. But the catch is I have to watch an ad before I see the next seven minutes and so on and so on. It’s only one ad before each block and I can’t fast forward it.

Fair enough.


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