TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.


Trial and Error

Love the Big Buttons on VOD Service HealthiNation’s Broadband Site

October 30, 2006 3:00 PM

Emerging video-on-demand network HealthiNation, which provides health-related videos and information, launched a beta version of its companion broadband service recently.

During my visit to healthination.com, the site includes a featured video on breast cancer since October is breast cancer awareness month. I click on that one first — it’s located smack in the center of the page with a nice big fat “play” icon that launches the video player. The site is powered by online video technology partner Brightcove.

An ad runs first and then I watch a few minutes of a three-minute clip. When I test the pause feature, the video does something pretty cool. Yes, it pauses without trouble — often an astonishing feat unto itself — but an image also appears as an overlay on the video screen with the options to “email this,” “resume” or “get link.” It’s a neat feature — basically a visual reminder of all the things I can do with the video. These cues are still helpful in the early days for online video.

I have to say, I don’t spend a lot of time on the site because, frankly, sometimes I just like to put my head in the sand. But if someone is looking for health information in a video form, then HealthiNation’s broadband service has got that with a host of well-produced, professional quality clips that are easy to find and play.


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