ABC News Player a Model for Others
November 9, 2006 3:06 PM
ABC News reported recently that its Web site grew the number of unique visitors in September by 33 percent over a year ago.
Let’s see if video is driving that growth.
I hop on abcnews.com and see a link for a video report on “Early Halloween for Pigs in Thailand.” Sounds entertaining enough, so I click on it.
A separate window launches and plays a report on zookeepers dressing pigs in tiger fur so they can be reared by a real tiger. Next to the video is a standard menu list of other links to more videos. I choose another news story and it plays, and then I opt for a segment on Detroit Tigers pitcher Kenny Rogers.
And you know what I am thinking the whole time?
I like this service. It’s EASY. Everything plays and is easy to find. It’s no fuss, no muss. The interface is simple. The player plays the videos. The menu lists the videos. There’s nothing here to trip you up.
This video player proves you don’t need bells and whistles.