TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.


Trial and Error

Google Video’s Touchdown Misses the Endzone

November 22, 2006 1:19 PM

Google recently introduced a new feature to Google Video that lets college football fans create and upload their football-related videos and antics. The service premiered before the much anticipated Ohio State/University of Michigan game last weekend. I checked out the service quickly for a story that day (Link: http://www.tvweek.com/news.cms?newsId=11094), but I decide to revisit it this week for the blog.

The videos include musings from fans, footage from the stands, coverage of tailgate parties and other fan-created videos celebrating college football. The videos are neatly arranged and load in a relatively fast fashion.

But here’s my big beef with this service. When I first checked it out on Nov. 17 for the Web story, I was able to access it from both the home page of Google Video and from the direct link at video.google.com/touchdown. But four days later on Nov. 21, when I visit Google Video, I spend several minutes on the home page hunting around for it.

I don’t see the videos under home page categories Popular, Featured or Comedy, nor do I spot them under Featured on AOL, Music Videos or Movie Trailers, nor TV Shows, Sports or Education. I try the various pull down menus too and I can’t find the videos there either.

So how would I find the service if I didn’t have the link? Shouldn’t a site promote a new feature on its home page? Finally, I try a search for “college football,” but it returns stock footage from games or vintage clips.

This is not a problem unique to Google. I have found that many portals and TV network Web sites fail to promote their new features and videos.


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