TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.


Trial and Error

Tooling Around DIY

November 6, 2006 4:32 PM

Yesterday we visited Bobvila.com to see if the site posed a threat to cable networks in the same genre. Today we’ll see what those networks offer.

I go to DIYnetwork.com to see what’s available. The site is stuffed with information so I hunt around a bit for video. At the bottom of the page is a button for “Featured Video” on how to organize a closet.

I click on that and about two seconds later, the video starts playing on a separate page in an embedded video player. It’s a Windows Media player, so all the functions are familiar and easy to use. The video lasts less than one minute and even manages to include a “brought to you by Lowe’s” voiceover. The video ends and then loops into another one on building a family photo wall.

I can also choose which videos to watch in the list of videos next to the player. Navigation is a cinch here.

Above the player is a series of tabs on other topics, such as gardening and woodworking. I click on the gardening tab, which brings up a list of 30 or so topics. I figure these must be video links since I am in the video section. But when I click on a link, the site takes me to a page with more text information.

I don’t dispute that DIYnetwork.com visitors want both text and video information, but if I am in the video section, I expect the tabs and links to take me to more videos.

Tomorrow, let’s continue the Scripps tour and check out HGTV.com.


TrackBack URL for this entry:

Post a comment