TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.


Trial and Error

A Video Three Way! Lots of Paths to CNBC’s Video

December 5, 2006 1:33 PM

To better compete with Yahoo Finance, Google Finance and other business and money-centric sites, CNBC relaunched its Web site on Dec. 4. CNBC said it integrated videos more tightly throughout the site in this makeover.

I pay a visit to the rejiggered site on Dec. 4. From the get-go, video in general is easy to find and the site offers several paths into video. The horizontal menu bar includes a video link, underneath that is a list of exclusive videos and a button to launch the live video player, and on the right hand side sits an embedded video player poised to play a market news update.

I start with the menu bar link, which jumps me to the “CNBC Video Gallery.” I choose to watch “What’s Behind the Rally,” Maria Bartiromo’s interview with a Smith Barney expert. All the functions work easily, so I go ahead and email the video to myself to test the email tool.

I hop back to the main page and launch the live player, opening a rectangular window with an alert that the next live update will be at 4:30 ET, in four minutes. So I try the embedded video player in the meantime and watch a “Market in a Minute” update from Sue Herrera to pass the time.

I check my email and the video link contained in it works perfectly. The best part is the site lets me choose the “play video” option, meaning I control when the videos start rather than having them launch automatically.

And now it’s 4:30 ET and boom, there’s Bill Griffith with the market update.

CNBC has done what many sites only say they will do—make video ubiquitous and easy to use.


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