Finding YouTube on Google
January 29, 2007 5:45 PM
Yesterday YouTube and its new corporate owner made a big to-do about how YouTube videos are now included in the Google Video search results. Let’s see if that news was worth the big to-do.
I pop over to Google Video. Let’s start big. I enter “YouTube” in the search bar. And I’m greeted with a list of YouTube videos. The first is for “Free Hugs Campaign,” and I click through easily to get to a video that generated more than 9 million views on YouTube. Next is a CBS News video on the iPhone that lured nearly 2 million views on the viral video site. There are also links for my favorite, “Dick in a Box,” as well as “Evolution of Dance” and OKGO’s music video “Here it Goes Again.” These are among YouTube’s all time most popular. So I conclude that when you simply search for “YouTube” on Google Video you get primarily the top viewed videos of all time, which makes sense.
But what if we look for something a little less popular? Like skateboarding dogs?
As it turns out, the top result on Google Video search is also the top result when you search for “skateboarding dogs” on YouTube—a clip from www.funnyanimalvideos.com.
So here’s my conclusion. This partnership appears to be yet another mechanism to drive usage of the already dominant YouTube. Google’s smart to marry its search tools with YouTube’s ease of use.