January 9, 2007 9:08 PM
“Since the dawn of civilization, man has demonstrated a fundamental desire to gather,” a voice boomed from the stage at CES.
During CBS CEO Les Moonves’ keynote at CES, he turned the stage over to a prepared CBS video that claims that audience interactivity in today’s digital age stemmed all the way back to Roman days of old when audiences voted on whether the gladiators in the Roman Coliseum got to live or die. The video then fast forwarded in time to the Salem witch trials, apparently another great moment in the timeline of audience interactivity.
How do these epochal events portend our digital desires of 2007? Mr. Moonves said, “These days if we join together to watch the effect of Mentos on diet coke, the bridge between content and community is strong and developing faster than at anytime in history.”
I guess we’re all just doing our part to turn modernity into history when we post clips on YouTube. Or something like that.