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TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.

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Trial and Error



MSNBC Buries the Blog

January 17, 2007 3:51 PM


MSNBC launched a new “World Blog” today with blogging from Baghdad coverage. Reporters, producers and staff will include text, video and photo entries not only for news in Baghdad but around the world.

I took a quick look at “Blogging Baghdad” this morning with contributions from NBC News’ Middle East correspondent Richard Engel. This is a great example of where a blog can be beneficial—it provides that intense behind-the-scenes, first-person style that can help a viewer connect with both a story and a network.

The site is located here.

But here’s the big criticism. The blog is really tough to find from the home page. What if I didn’t have the link? Well, I would go to MSNBC.com then. When I do, I look around the home page for some sort of promotion for this new feature and see none. Also, when I click on blogs I don’t see it listed under blogs.

It seems kind of silly to bury content this good.

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