TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.


Trial and Error

The Big Play Button

February 8, 2007 5:14 PM

First of all, let me just say it’s not that hard to find the play button on most online video services. However, there are some sites that make it super easy to find the play button. Like by sticking a big arrow icon right in the middle of the video player itself.

I’m all for the big button. I think it’s one of those little things that can squeeze new efficiencies into our day, or more specifically, the parts of our day in which we’re off watching video online rather than working.

Today, I visited IKlipz, an online site that specializes in movie content and houses both independent flicks as well as trailers for studio films. I got sucked into the trailer-watching vortex for ten minutes or so and watched previews for “Spiderman 3,” “Music and Lyrics” as well as “The Hoax.” Who cares that I’ve seen most of these trailers 12 times already? I’ll watch them another dozen more, especially when they have that enticing arrow button that lures me in and gives me no choice but to watch movie trailers while I am on deadline.

IKlipz gets major points for ease of use.


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