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TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.

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Trial and Error



A Second Life for a Gay Robot

March 15, 2007 11:25 AM

The Internet has given brushed-off pilots a second life. Add to the ranks of the Internet Undead “Gay Robot.”

The show was initially a pilot that Sony Pictures Television developed for Comedy Central in 2006 with Adam Sandler’s production company Happy Madison. It’s based off of a sketch from one of Mr. Sandler’s comedy albums. The pilot wasn’t picked up, but Sony worked out promotional deals with BitTorrent and MySpace to give the show a second life, describing “Gay Robot” as an “internal passion project,” according to a Sony spokeswoman.

The show has become a minor Internet hit and recently landed the No. 1 spot on MySpace’s daily video rankings. The pilot has amassed more than 485,000 views and Sony recently posted a deleted scene that corralled more than 420,000 views. The entire collection of “Gay Robot” clips has logged more than 1 million views.

To check it out for yourself:

NEW - Gay Robot - DELETED SCENE!!

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Comments (3)

Bryan:

MySpace videos haven't been loading on my computer for a week. I don't know what's up!

Daisy Whitney:

Are you using Mozilla or IE?

Bryan:

IE

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