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TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.

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Trial and Error



Sleeping With the Enemy

March 9, 2007 1:13 PM

It pays to read blogs. Just this morning while perusing lostremote.com, I learned of a fabulous little parody video of NBC’s “Heroes,” only this one is dubbed “Zeroes.” It’s a mock promo for a show about ordinary people with pointless abilities—the talent to kick yourself in the back of the head, to wiggle your stomach, write with your foot and so on. It’s one of the funniest things I’ve seen on the Internet. Oh, and it just so happens that it was produced clandestinely by, you guessed it, NBC. It’s part of NBC’s little strategy known as viral marketing and involves the network planting the video, without any NBC tags or markings, on viral video sites such as YouTube and Break.

So, if you think about it, NBC’s yammering about lawsuits and copyright and such doesn’t seem to hold quite as much gravitas since the network really is sleeping with the enemy. Only it’s not telling anyone. So, shhh….


Zeroes: A Heroes Parody -

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Comments (1)

Bryan:

Haha, that's pretty funny.

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