Thought for the Day
March 22, 2007 5:29 PM
I wouldn’t bet on the NBC Universal-News Corp. venture. And that’s for one reason—ease of use. So far I’ve seen little evidence that anyone besides iTunes and YouTube have nailed user-friendliness. NBC.com routinely delivers C-grade Web video experiences, while Fox still makes its videos hard to find. ABC.com comes closest on the network side. But iTunes competitors such as Amazon are virtually unusable. AOL Video and Wal-Mart are merely passable as Web video destinations. And Viacom’s new partner Joost is one of my least favorite services ever. Until I see evidence to the contrary, I continue to believe consumers have little tolerance for shenanigans. That’s why they go to Itunes, that’s why they go to YouTube. However, if NBCU and News Corp. can match those user experiences, then we’ll have a real game on our hands.