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TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.

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Trial and Error



Two Months 'Til Prom

April 2, 2007 11:53 AM

Michael Eisner’s digital production shop Vuguru premiered its 80-episode online series “Prom Queen” last night on MySpace with YouTube, Veoh and Promqueen.tv launches to follow today.

I popped by MySpace last night to get a first look. I went straight to MySpace.com, the main URL, to see if the series would be promoted there. No such luck. So I clicked through on the Video tab to see if it would be tucked behind that door.

Aha! Very nice. It is there, highlighted in the upper right hand corner of the page with the tantalizing hot link “Watch Now.” I think I’ll do just that.

The video plays straight away with a super short “brought to you” ad from the upcoming movie Hairspray (literally two seconds). Then we dive into the story.

My first thought is the production is really high-quality. It’s not your typical online video with shaky camera work and jerky cuts. It’s well-lit and the music sets the mood. And the mood is CREEPY.

Prom Queen is definitely not my personal taste—yes, one can tell after two minutes, I believe. But the video should perform admirably online, given the ease of use and the top-tier production style. Plus, the video had generated nearly 5,000 views by 10 p.m. EST on Sunday night, three hours after it posted.

Oh, and the first episode is bookended by another short “Hairspray” ad and a Verizon sponsorship message. The ads are far too short, in my view, to be annoying—they blend right in and don’t bug you.

What a thought.

Also, be sure to check out the MySpace pages for the Prom Queen characters. They’re a hoot.

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