I Want to Like Joost, But I Can’t
May 2, 2007 11:11 AM
Joost launched commercially yesterday. So I visited the service again. Virtually every media company seems to be jumping on the Joost bandwagon and adding their content, so I feel I should give Joost another shot. I wonder though if the buzz will just remain industry buzz and if it will every truly percolate to consumers.
Because I’m back on Joost again and I just don’t get it. I just don’t get the hype. I don’t get the buzz. Sure, the video quality is great. The pictures look amazing and the videos don’t have that grainy feel of a lot of Internet video. But beyond that I’m lost with the navigation. I feel like Joost takes over my computer and I don’t know where to click. It unnerves me so I start tapping the mouse, moving it around the menu, trying to figure it out where to go. I can only see a handful of programs listed at once and when I scroll through to see more, I’m not sure where to find others. Or how to navigate by category. Or how to search. And once I’m watching a show but want to pause it, I feel like I am engaged in a mad scramble to find the controls. I also spend needless time rooting around trying to figure out how to actually close Joost when I am done.
I don’t doubt these functionalities are built into the service. Joost was crafted by a bunch of very bright people. And I bet if I spent 15 minutes on the phone with one of Joost’s tech people, I would think it was a breeze and the easiest thing to use. But most consumers don’t have that option.