TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.


Trial and Error

Mandalay Bay Web Takeover

May 7, 2007 12:42 PM

OK, anyone else staying in the Mandalay Bay for the Cable show? Well, pretty much everyone it seems. So has any one else noticed the banner ads for ABC-Disney’s Web channels that pop up across the top of virtually any Web page you open?

I first noticed it while on YouTube. I thought, “Hey, ABC is advertising with YouTube.” But then it followed me around to Google and then to various blogs I was checking out.

So I deduced that ABC must have bought some sort of ad specifically for folks staying here during the Cable show.

I’ve got to say—it’s actually pretty good advertising. You can’t help but notice the banner. Then, you’re kind of curious. So you click through. This is targeted Web advertising at its finest.


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