TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.


Trial and Error

Pearl is Back…Sorta

July 31, 2007 7:58 AM

The Landlord it is not.

But I still laughed. Then again, I am a sucker for musical theater spoofs.

Here’s a deliciously self-referential spoof. (Is the world getting bigger or smaller when online video shamelessly borrows from itself?)

The video is the brainchild of My Damn Channel, which launched today. It’s the latest entrant (are you having trouble keeping track of ‘em too?) in the new “online studio” business. What that means is My Damn Channel aims to be a haven on the Internet for professionally produced and actually entertaining content. What a concept.

“My Damn Channel is an entertainment studio and new media platform created to empower artists to co-produce, distribute and monetize original, episodic video content. Programming is created by artists for the My Damn Channel site and for syndication on today’s most heavily-trafficked online communities and social networks,” the site says.

At any rate, the Landlord spoof is funny and the site’s layout is original. Yes, I just wrote that. Original. That’s damn near impossible in today’s me-too Web video era.

But don’t just listen to me. Check it out for yourself and go to www.mydamnchannel.com.


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