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TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.

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Trial and Error



Snap, Crackle and Pop!

July 16, 2007 9:45 AM

How can I not think of that little cereal jingle when I hear the name of Grouper’s new service?

So Grouper officially relaunched today at Crackle.com with a new design, a declaration that user-generated content is dead and a seven-figure slice of funding from parent company Sony to back the new generation of online video producers. We’re talking premium talent, baby. Or so they say.

I’m strolling over to Crackle and the site is sharp, crisp and stuffed with video channels and playlists. About two nanoseconds after I land on the site, the centerpiece video in the home page starts playing. It’s called “Mr. Deity and the Really Big Favor-Episode 2.”

And it is absolutely hilarious. It’s like loud guffaw hilarious. Like major belly laugh hilarious. I don’t even care what’s on the rest of the site. This video actually makes Web video worth watching. So go check it out today.

Oh, and the site is easy to navigate and all that jazz. But really, check out this video.

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