TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.


Trial and Error

YouTube Overlay, Overlay, Wherefore Art Thou YouTube Overlay?

August 23, 2007 11:54 AM

Here’s the funny thing about ads. For them to work, YOU HAVE TO BE ABLE TO SEE THEM!

Oh, sorry. Those all caps were directed at Google and YouTube.

YouTube introduced video ads earlier this week, overlays that appear on the bottom fifth of the video screen.

So I thought – well, let’s look around and see who’s pimping what. I went to the most viewed videos section, both for today and this week, and clicked on about 10 different videos.

Not one had an ad.

So I looked up some of the blog posts about the video ads. Lost Remote pointed out that the ads only run on videos in YouTube’s partner program.

I went to the Partner page on YouTube and watched videos from partners including Universal Music Group, Ford Model TV and No Good TV.

Nary a commercial there either.

What’s a girl gotta do to get marketed to???


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