Google + YouTube = Volume
September 12, 2007 9:47 AM
I saw an interesting tidbit this morning on Silicon Alley Insider. A JMP analyst crunched some ComScore numbers to report that in July, compared to a year ago, Google has increased its worldwide users by 20 percent, United States users by 18 percent and time spent on its sites by more than 100 percent. What’s more--drum roll please--visits to YouTube now comprise 28 percent of total minutes spent on Google worldwide.
So if you’re wondering how Google is going to monetize its traffic-devouring baby that’s rife with pirated fare and my pet cat tricks, bet on the world’s biggest search engine to find a way.
How? It’s like that old “Saturday Night Live” skit on the bank that only makes change. Volume.