TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.


Trial and Error

Google + YouTube = Volume

September 12, 2007 9:47 AM

I saw an interesting tidbit this morning on Silicon Alley Insider. A JMP analyst crunched some ComScore numbers to report that in July, compared to a year ago, Google has increased its worldwide users by 20 percent, United States users by 18 percent and time spent on its sites by more than 100 percent. What’s more--drum roll please--visits to YouTube now comprise 28 percent of total minutes spent on Google worldwide.

So if you’re wondering how Google is going to monetize its traffic-devouring baby that’s rife with pirated fare and my pet cat tricks, bet on the world’s biggest search engine to find a way.

How? It’s like that old “Saturday Night Live” skit on the bank that only makes change. Volume.


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