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TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.

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Trial and Error



Nothing Too Racy for the Web

September 18, 2007 9:31 AM

This is what I love about the Web. It’s not just that the consumer is in control, but the artist too.

Rap star Sean “Diddy” Combs released the commercial spot for his new fragrance Unforgivable Woman on his MySpace page.

You know why? Because it was deemed too racy for commercial TV.

So where did it go? Not where racy ads go to die. But where they go to live, to flourish even.

In a statement, Mr. Combs, who refused to edit the ad down for commercial TV, said, "I feel strongly that this movie needs to be viewed and judged by the public rather than by executives. Some people may be uncomfortable with the sensuality and sexual content, but it is important for them to make that decision personally. Since we launched the Sean John brand 10 years ago, we have taken chances and done many nontraditional things. This three-minute movie is no different; it will revolutionize the way people view fragrances forever."

So check it out, pass it on. Or don’t. But remember that his decision to run this ad online is the latest indication that the Web has become a bastion of creative freedom, the place where writers, artists and producers place the content they want to control. Just last week, the award-winning TV team of Marshall Herskovitz and Ed Zwick said they’ll launch their next TV series on MySpace, not on TV.

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Comments (1)

chaderik:

seriously. i just noticed yesterday that Trojan launched a huge web campaign all over my myspace page, embeding their tv spots that were considered "too racy" for tv.

and after reading the ad age story on the subject on monday:
http://adage.com/article?article_id=120489

not sure if the "spots" are targeting my age demographic in my profile but hilarious considering the - population of myspace is probably even younger than that on network tv time slots in question.

and seriously, good for Trojan. Myspace kids are probably the exact demo that need a lil extra instruction on safer sex

when are station managers going to stop caving to an out of touch, vocal conservative minority

or maybe the privacy of myspace on a home computer is just a more comfortable medium for personal health messages?

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