Nothing Too Racy for the Web
September 18, 2007 9:31 AM
This is what I love about the Web. It’s not just that the consumer is in control, but the artist too.
So where did it go? Not where racy ads go to die. But where they go to live, to flourish even.
In a statement, Mr. Combs, who refused to edit the ad down for commercial TV, said, "I feel strongly that this movie needs to be viewed and judged by the public rather than by executives. Some people may be uncomfortable with the sensuality and sexual content, but it is important for them to make that decision personally. Since we launched the Sean John brand 10 years ago, we have taken chances and done many nontraditional things. This three-minute movie is no different; it will revolutionize the way people view fragrances forever."
So check it out, pass it on. Or don’t. But remember that his decision to run this ad online is the latest indication that the Web has become a bastion of creative freedom, the place where writers, artists and producers place the content they want to control. Just last week, the award-winning TV team of Marshall Herskovitz and Ed Zwick said they’ll launch their next TV series on MySpace, not on TV.