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TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.

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Trial and Error



User-Generated Campaign Ads Just as Good as the Pros'

September 6, 2007 10:13 AM

I bet you didn’t know Trial & Error is a bipartisan blog.

Or is that nonpartisan? Or maybe unbiased?

At any rate, it’s time to devote some ink to Republican presidential candidates!
(Much as it pains me. …Wait, scratch that. … I am unbiased.)

So we’ve talked about Hillary and Barack and showcased their fans’ online videos. Now let’s see what’s up with Mitt Romney, the Republican governor of Massachusetts who has thrown his hat in the ring.

His campaign partnered with Yahoo’s Jumpcut editing service to let users create campaign ads. So he’s got a bunch of rules. Like you gotta pimp him in the ads! So don’t be thinking you can get away with any Chevy Tahoe tomfoolery here.

The site provides photos, videos and audio clips. The rules? “Users can feature Mitt’s biography, his family, his record as governor, or his agenda for a stronger America. In fact, the ad can have practically any theme a user chooses as long as they support the campaign creatively and responsibly.”

Despite the fact that you have to drink the Kool-Aid (which I actually think is great and helps maintain some necessary control in a user-generated free-for-all world), the videos are really fantastic. I checked out several and, although they didn’t sway me politically, I will say they are just as good as the ones the campaign itself is producing.

Here is the contest: “Team Mitt: Create Your Own Ad!”

The winning ad will appear on TV the week of Sept. 20.

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