TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.


Trial and Error

Buy Radiohead for Whatever You Want

October 4, 2007 9:41 AM

Allow me to digress from online video for a moment.

English rock band Radiohead is releasing its newest album "in Rainbows" online at www.inrainbows.com and you can pay whatever you want for it. The album won’t be available in stores, on Amazon or iTunes. Nope—the band is sans label and doing it solo.

So in support of this bold new effort, one that frankly puts the artist and the consumer firmly in control of their destinies, I went online and paid about $10 for the album, the same price I would pay for an album on iTunes.

Now, I’ve never been a Radiohead fan. And that’s simply because I’m not familiar with the band’s music. But in support of this daring new test of online consumption of media, I encourage all of my blog readers to buy the album.

Stand up!

Make a point!

Pay whatever you want! Because how many times will you have the chance to do so?

Take the opportunity and let’s see where it goes.

Music now, TV next.

Credit given where credit is due—I first read about this on Wayne Karrfalt’s Cynopsis Digital.


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Comments (3)

Andy S.:

"Pay whatever you want! Because how many times will you have the chance to do so?"

Every day. I didn't want it, and thus chose not to buy it. That choice is always available to everyone at all times.

To buy something you have no interest in just to make a point seems pointless to me. Making purchasing decisions like that, you wind up with a lot of crap. Would you buy a dozen eggs that had no USDA stamp, from a farm you'd never heard of, because they let you pay what you wanted for them?


Andy has a point, but in this limited context I also see the point in supporting an experiment in shifting the paradigm of music distribution. As music corporations strike back by commandeering music downloading and filing lawsuits against teenagers, I can support buying an album you don't like on principle. It's not like you have any tangible items you have to store or dispose of. Think of it as a donation to the cause of changing the music business for the better.

Andy S.:

Okay, I'll buy that.

I suppose the real test of Daisy's purchase is whether or not she likes the album. So what's the verdict, thumbs up or down?

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