CNN Pushes 'Planet' Doc Across Platforms
October 22, 2007 9:03 AM
CNN will premiere its new documentary “Planet in Peril” on-air on Tuesday and Wednesday, and also will make it available via several digital venues.
This is an “unprecedented” multiplatform offering, CNN said. The network will offer the four-hour documentary via iTunes, NetFlix and Amazon.com.
“To treat 'Planet in Peril' as the groundbreaking documentary that it is, we felt compelled to make this investigation as available as possible in as many formats as possible,” said Jon Klein, president of CNN/U.S.
"Planet" will be available for download on iTunes for $1.99 per episode starting Thursday. Sprint cell phone users can watch the live broadcast on Tuesday and Wednesday on CNN Mobile Live. It also will be available on many cable operators' video-on-demand services.
For those who wish to watch "Planet" on DVD, Netflix will deliver the rental DVD after the program debuts. For purchasers, Amazon.com will take pre-orders and deliver a DVD set for $29.95 after the show airs.
An exclusive video trailer from the new REM song “Until the Day Is Done,” set to clips from the documentary, can be viewed here: www.CNN.com/PlanetinPeril.
At the same link, the network has posted a 20-minute excerpt from the documentary.