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TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.

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Trial and Error



How to Create a Sexy Online Video Guide

October 15, 2007 2:10 PM

A wheel.

Who would have thought a wheel would be the answer?

But it is.

Here is, without a doubt, the coolest online program guide I have ever seen. Go to www.current.com and click on “On TV.” You’ll see the new online/on-air program guide for the network, which is designed to reflect the whole dual-screen synergy of the network, because about 30 percent of what’s on air runs on the Web site, too.

So here’s how it works. When you go to the online guide, you can click on the spokes from the wheel, and an embedded video pops up with details on what’s on the air at a particular time (down to the minute), the video itself and information on the producer and the assignment.

It’s totally different from a traditional program grid and very cutting-edge.

The new program guide is part of the relaunch of the network’s Web site today.

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