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TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.

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Trial and Error



One Click Away on Amazon

October 2, 2007 11:37 AM

Battlestar GalacticaSo I got a helpful email today from Amazon’s public relations department. Turns out the folks over there read yesterday’s blog on my return to the Amazon Unbox.

Here’s what I was told: “Amazon Unbox uses 1-click purchasing. As long as you are signed into your Amazon account, all you have to do is hit the buy button for the television show or movie you would like to rent or purchase and you’re set.”

Now, I am a regular Amazon customer and I certainly thought I was logged into my account yesterday. And I’m all for 1-click shopping. But I decided to return today and give it another shot using these directions.

I jumped over to Amazon and immediately spotted the hello message. Good, the site knew it was me. So I searched for Amazon Unbox and then scanned titles for the freebies. I chose Sci Fi Channel’s “Battlestar Galactica” and clicked the “1-click” button. And boom—that was all I had to do. No more buttons or pages—the show just went straight to the Unbox player.

Almost like magic.

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