TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.


Trial and Error

The Coolest Viral Video Ever

October 23, 2007 6:00 AM

Showtime created a viral video to support the second season of its original series “Brotherhood.” This video is mesmerizing and fascinating and totally mind-blowing.

While looking for a nontraditional way to promote the show, the network commissioned a champion card stacker to build a model of the Rhode Island State House, the home for the show, with playing cards. Card stacker Bryan Berg used 22,000 cards over three days to build the statehouse.

Showtime says it hasn’t done anything to promote the video, instead letting it grow virally. The network says the video is generating 25,000 to 30,000 additional views each day.

Next up: Showtime is planning a companion piece on how the card stacker plies his trade.


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Comments (1)

I agree. What a novel way to use new media to build awareness for a TV show. In fact, I'll give the show a try just because of this.

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