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TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.

Previous Months

Trial and Error

The Next Iron Chef and 90 Blogs

October 8, 2007 8:35 AM

If you had any questions about the power of blogs as a marketing vehicle, consider this. As part of an online-driven campaign for Food Network’s reality show “The Next Iron Chef,” which premiered last night, the network ran ads on TV-centric sites like Zap2it, People.com and EW.com, as well as ads on food-centric blogs to reach food enthusiasts.

All total, the network placed ads on more than 90 food and TV-related blogs, such as tvgasm.com, laobserved.com, chocolateandzucchini.com, thetvaddict.com, dcfoodies.com, ahamburgertoday.com, cocktailchronicles.com, smellingthecoffee.com and others.