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TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.

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Trial and Error



Remember the 'Chocolate Rain' Guy From This Summer?

November 30, 2007 9:34 AM

Grad student Tay Zonday, who’s got a voice like Barry White, only deeper, rocketed to viral video fame this summer with his original song and video "Chocolate Rain," viewed more than 11 million times.

He’s back with another video, “Cherry Chocolate Rain,” released Nov. 28. It’s got the same keyboard-heavy, hip-hop infused, R&B flavored style that made him a Web star. Already, the video has been viewed more than 550,000 times.

But get this—this one was commissioned by Cadbury Schweppes for its new Diet Cherry Chocolate Dr. Pepper.

Sure, it’s an endorsement. Sure, it’s a commercial. But more than anything—it’s still good, it’s still entertaining and the video makes Dr. Pepper look really hip as a brand.

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