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Trial and Error

Advertisers Team With Online Stars

January 23, 2008 10:55 AM

Want to know how advertisers are getting into viral video?

Here’s a creative example.

General Motors has teamed up with online comedy duo Rhett and Link to cover the Sundance Film Festival. The pair of viral video stars is in Park City, Utah, producing daily videos with an irreverent flare. Here’s an example:


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Comments (1)


Ummmmm, I think that was the wrong video. That was Kid Rock extolling the virtues of Detroit, GM, and his 1930s Cadillac. Not very irreverent.

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