TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.


Trial and Error

Beet.TV Interviews NBC’s Digital Guru

January 10, 2008 10:41 AM

Tech-centric blogger Andy Plesser interviewed NBC News executive Mark Lukasiewicz at the Consumer Electronics Show Wednesday. Mr. Lukasiewicz, VP of digital media at NBC News, spoke about NBC’s presence at CES, including “NBC Nightly News” broadcasting from the show Wednesday and the launch of the new Web site for the evening news program.

The interview is worth checking out. You can’t hear Andy’s questions, but stick with the video, as Mr. Lukasiewicz’s answers are articulate and insightful. Here is the interview.

One of the key benefits of the revamped MSNBC and “NBC Nightly News” sites is the ability for bloggers to embed the video directly on their own sites, just as you can with a YouTube clip. “We get it that embedded video just works better in the blog context than a hyperlink off to another site,” Mr. Lukasiewicz said during the interview.

To demonstrate, here you go!


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