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TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.

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Trial and Error



Get Your Hulu Videos on Openhulu!

January 24, 2008 10:04 AM

Talk about freedom of choice.

You can get your Hulu videos from www.Hulu.com and www.Openhulu.com, a clone of the original.

Openhulu features nearly the same content as the NBC Universal-Fox joint venture, with full episodes of shows like “30 Rock” and “Friday Night Lights.”

At first blush, the site has trouble written all over it and seems like a prime target for a copyright lawsuit, a la Viacom’s $1 billion suit against Google-owned YouTube.
But it turns out Openhulu is legit. “[Hulu] allows embeds. I took all the embeds and made them publicly available,” said Matt Schlicht, who’s running Openhulu.

Hulu said that’s true. “Openhulu is using Hulu’s embeddable video player to feature videos on their site—they do not have a formal relationship with Hulu,” said Hulu spokeswoman Christina Lee.

“We encourage viral distribution of Hulu content on the Web,” she added. “That said, viral distribution of premium content is still a new concept and we evaluate each usage of the Hulu player on a case-by-case basis.”

Who would have thought? Big media being cool with viral distribution.

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