'NBC Nightly News' Revamps Site
January 9, 2008 10:25 AM
“NBC Nightly News” revamped its Web site today and my very first thought was: “I don’t feel like I am on a Web page. I feel like I am watching TV on the Web.”
OK, I know that sounds totally cheesy and corny. But hear me out.
This new site reflects that it is a Web site for a news show. Video is center stage, plain and simple. There’s a video player smack dab in the middle of the home page with full-screen options and easy controls. Off to the left are two columns—one with thumbnails for additional videos and the other listing playlisted videos, favorite videos and most viewed videos.
And that’s it. And that’s a good thing. It is simple, it is video-centric and it works. Check it out.
I might actually start watching news videos online now…