TV Advertising To Make Strong Comeback in 2008
January 7, 2008 1:04 PM
Television advertising will make a strong comeback this year, said Starcom's Tracey Scheppach, senior VP and video innovations director, on a panel at the Consumer Electronics Show.
"When you think about a world where you can have census data that's anonymous for homes and you can send ads directly to a home, that's a powerful world, more powerful than the Internet," she said. "A big chunk of video will continue to be on TV."
So expect 2008 to be the year of data when more cable and satellite operators share detailed information with advertisers on how consumers are watching shows and ads, she said.