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TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.

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TV Advertising To Make Strong Comeback in 2008

January 7, 2008 1:04 PM

Television advertising will make a strong comeback this year, said Starcom's Tracey Scheppach, senior VP and video innovations director, on a panel at the Consumer Electronics Show.

"When you think about a world where you can have census data that's anonymous for homes and you can send ads directly to a home, that's a powerful world, more powerful than the Internet," she said. "A big chunk of video will continue to be on TV."

So expect 2008 to be the year of data when more cable and satellite operators share detailed information with advertisers on how consumers are watching shows and ads, she said.

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Comments (1)

P. Lee:

TV comeback!?! NFW w/o WGA!

"...A big chunk of video will continue to be on TV." -- Only if EVERY home is on the PeopleMeter - In every market otherwise I predict ad dollars will not only to continue but accelerate to the internet.

Nevermind, back to the GooTube...Oh, hey check out what the big media congloms are doing online.

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