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TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.

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Trial and Error



Election News Hunt Turns Into Online Shopping Excursion

February 6, 2008 7:52 AM

I went to ABCNews.com this morning to read some follow-up stories on Super Tuesday. I clicked on the video in the right-hand corner, a recap of the Election Day results.

An interesting thing happened. I paid attention to an ad. In fact, I paid attention to two ads. In fact, I paid attention to both the pre-roll and the post-roll.

Because they were so strange, so odd, so seemingly out of place. The pre-roll ad was for the Vermont Teddy Bear and the post-roll spot for a PajamaGram. Both were pitched as Valentine’s gifts for “her.”

Now, I’m used to seeing brand-name advertisers, like Honda or eTrade, on big news Web sites. But an online teddy bear company? A pajama seller?

But still I looked up both Web sites. And now I know that PajamaGram is owned by the Vermont Teddy Bear Company. Because I went to both Web sites after I saw the spots, simply out of sheer curiosity, simply because the products were so different from what I expected to see hawked on a major news site.

(And just in case my husband is reading this: No, this is not a subtle hint for Valentine’s Day.)

What I want to know is what was the last ad you remember seeing online, did you go to the company’s Web site afterwards, and will you get your honey a teddy bear or some jammies now for Valentine’s Day?

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