'Kimbo' a Big Draw at Break
February 22, 2008 8:17 AM
Break is pretty happy about its original series “What Would Kimbo Do?” The show, which launched earlier this week, features mixed martial artist Kimbo Slice. (How many times as a reporter will I be able to use the term "mixed martial artist"? Probably only once, so I had to write this item.)
Already in its first week the show has generated more than 900,000 views. “This demonstrates our strength in being able to launch original content series, and also the value of a demographically targeted audience in selecting and distributing original content online,” said Keith Richman, CEO of Break Media.