About

TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.

Previous Months

Trial and Error

Blogging Is Gateway to Internet

March 10, 2008 3:32 PM

Blog is the word.

Audience measurement firm comScore reported that heavy users of blog sites are significantly more likely than the average Internet user to consume news and entertainment content online.

The study found that the most active 20% of blog visitors (the folks who account for 84% of all time spent on blog sites) are more likely than the average Internet user to consume news and entertainment on the Web. That includes content at politics and general news sites as well as entertainment news, humor and movie sites.