BlogTalkRadio on Books and Such
March 7, 2008 6:00 AM
Since I’ve been writing and talking about books and the Web in recent days, I thought I’d end the week on a final book note. Or perhaps that should be footnote.
Yesterday we talked about new Web shows featuring authors, while this week’s New Media Minute took an in-depth look at publishers’ efforts to embrace Web video.
There’s also BlogTalkRadio, a Web service that operates as a sort of call-in radio show for the Web and frequently features author interviews. The site is a radio platform for now, but BTR tells me it’s experimenting with live video, so we may see the site move into Web video down the road.
The site attracted 2.3 million listeners in January, up 35% since it came out of beta in November. You might have heard of the service because a number of current and former presidential candidates have appeared on BlogTalkRadio, including John McCain, Mike Huckabee, Hillary Clinton and Barack Obama.
The site also has hosted a number of authors and celebrities: www.blogtalkradio.com/bestofbtr.aspx.
BTR also tells me it’s having discussions with publishers who would set up “stations” on BTR to promote new books coming out via author interviews.
If you want a sampling of what BTR is right now, check out this interview with my current favorite author, who wrote the amazing book “The Opposite of Love.”
Her name is Julie Buxbaum and here is the interview: