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Trial and Error

Young Adult Authors Pioneer YouTube Promos

March 26, 2008 6:00 AM

I’ve got this theory that publishing—book publishing—is going to be one of the next big areas of Web video. I also think it might not be the publishers who lead this “gold rush.” I think it’s going to be the writers.

I know this is a wild and wacky thought, but remember the screenwriter Tim Robbins’ character offed in “The Player?” Well, he said it best with his line: “I can write, what can you do?” (Man, I have been waiting years to work that quote into a blog or a story. I can retire now.) Anyway, the point is, writers can write. Which means they might actually be able to write compelling pieces of Web video.

We’re already seeing this start to happen in the Young Adult genre, which is no surprise since the readers are Web-savvy. For instance, novelist Mandy Morgan started a cute and quirky video blog just last week about the writing process.

What I like about the videoblog is that it’s tongue-in-cheek and not sales-y or self-promotional. “Video blogging is an extremely important—and largely untapped—method of book promotion,” Morgan told me by e-mail. “Young adults are an especially tech-savvy group, so vlogging through YouTube is an excellent marketing tool. Not only that, as many writers spend a lot of time on the Internet, it's a useful networking tool as well.”

(Um, yeah, we do spend a lot of time on the Internet. The truth comes out about writers’ habits.)

Then there’s Jackson Pearce, a HarperCollins author, who is producing clever Web shorts on topics such as connecting with readers and finding the time to write.

Other authors are finding audiences on YouTube, too. Best-selling writer Meg Cabot has logged thousands of views for her humorous videos on writing and on, well, just life.

If you want more info on how some authors and publishers are latching onto Web video, check out our report at WebVideoReport.com.


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Comments (3)

Great post! Though I admit I'm a little biased...thanks for the nod Daisy :)

Thanks, Daisy! I love the article! (Although I am also, of course, biased.) :)


John Green has been doing this for a while. Here are some of his videos: http://www.youtube.com/user/vlogbrothers

There are a ton of YA authors video blogging. It's interesting.

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