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Trial and Error

On Book Trailers, Book Vlogs, Book Videos

April 21, 2008 6:00 AM

I’ve said it before and I’ll say it again: Book publishing is going to be the next area that gets hip to online video. Already we’re seeing signs of publishers and authors experimenting in this area, and I really think it’s going to explode in the next year or two.

To back up my point, let me show you some new videos from authors. Horror and sci-fi author Scott Sigler has generated 7,000 views for his book trailer for “Infected,” which was released earlier this month. That’s not too shabby for a book trailer on YouTube.

I also had the chance to speak with Ori Brafman recently. He’s the co-author of the book “Sway,” to be published in June. On the book’s site Swaybook.com, the page is all about Flash video for now. The fact that a book’s Web site is so video-centric is an important sign.

Brafman told me, “Especially on a Web site, writing can be really boring. It’s a lot easier to get the story down in a two-minute video than the typical marketing-speak on a Web site.”

As an aside, though, I wish there was a way to stop the intro video on the site if I wanted to.

But online video and publishing won’t just be about book trailers and book promos. We’re starting to see savvy authors use videoblogging to help get their names out there in advance of publication. I like the efforts by young adult authors Jackson Pearce and Mandy Morgan because their videos are about writing, not about their own books. Which sort of turns them into experts, who share information and insight. So here are their latest video blogs.

(Thanks for the shout-out, Mandy!)

And let’s not forget TurnHere’s site, which is full of author videos.


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