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TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.

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Trial and Error



I’m Hosting 'This Week in Media'!

May 20, 2008 7:44 AM

Today’s blog is dedicated to shameless self-promotion. Be sure to listen to this week’s edition of the audio podcast “This Week in Media.” I’m already a regular weekly contributor, but this week I’m hosting the whole shebang! And here’s a link to listen/subscribe using iTunes.

In other news, are you listening to your kids? Because kids are influencing their parents when it comes to new-media buying decisions, according to a study released this week by Motorola. The study looks at the behavior of young adults, ages 16 to 27, regarding consumer technology and media consumption.

The study found that:

—71% have influence over parental decisions about cable, DSL or satellite-dish services, including young people who no longer live with their parents.

—62% have influence over which HDTV set and programming package to buy.
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—70% feel their expectations and demands are far greater than their parents’ for rich media experiences (such as mobile TV or video) and on-the-go broadband access.

This generation also wants content when they want it, not on someone else’s schedule. The study found that:

—84% expressed interest in archived TV programs and movies available on-demand.

—87% would find it appealing to watch programming in areas of their home where they don’t have a TV.

—86% have interest in being able to pause a TV program in one room and resume play in another room in the house.

—83% have interest in the ability to download TV programs from a DVR to a memory device for use on mobile players.

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Comments (1)

Kesten Migdal:

My kids are only 6 and 3 and I'm already way too influenced by them. I can't imagine what will happen when they're teenagers! Thanks for the link to the podcast.

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