Trial and Error

Today’s blog is dedicated to shameless self-promotion. Be sure to listen to this week’s edition of the audio podcast “This Week in Media.” I’m already a regular weekly contributor, but this week I’m hosting the whole shebang! And here’s a link to listen/subscribe using iTunes.

In other news, are you listening to your kids? Because kids are influencing their parents when it comes to new-media buying decisions, according to a study released this week by Motorola. The study looks at the behavior of young adults, ages 16 to 27, regarding consumer technology and media consumption.

The study found that:

—71% have influence over parental decisions about cable, DSL or satellite-dish services, including young people who no longer live with their parents.

—62% have influence over which HDTV set and programming package to buy.
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—70% feel their expectations and demands are far greater than their parents’ for rich media experiences (such as mobile TV or video) and on-the-go broadband access.

This generation also wants content when they want it, not on someone else’s schedule. The study found that:

—84% expressed interest in archived TV programs and movies available on-demand.

—87% would find it appealing to watch programming in areas of their home where they don’t have a TV.

—86% have interest in being able to pause a TV program in one room and resume play in another room in the house.

—83% have interest in the ability to download TV programs from a DVR to a memory device for use on mobile players.