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TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.

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Yahoo Web Series Draws 4 Million Views a Day

May 12, 2008 10:46 AM

Yahoo has found a way to bolster its Web video traffic in a big way.

The portal hit a high last week of 4 million streams per day for its new Web show “Primetime in No Time,” Beet.TV reported today.

Wow. That, folks, is an eye-popping number. I don’t have to do the math for you, but that translates into possibly 20 million views a week. How happy do you think Verizon is right now? (It’s sponsoring the show.)

If Yahoo is reporting accurately, that’s an amazing number of views for an online TV show. And it could be a clear sign of the trajectory for Web video (Hint: up, way up), especially in light of today’s New York Times article about the loss of 6 million prime-time TV watchers this year.

“Primetime in No Time” is a recap of what was on television the night before, along the lines of TV shows like E!’s “The Soup” and VH1’s “Best Week Ever.” The show launched in March.

Here is Beet.TV’s interview with Yahoo’s Karen Gilford, VP and general manager of entertainment at Yahoo.


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