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TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.

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YouTube Insight Offers Demographic Info

May 15, 2008 10:48 AM

YouTube just can’t stop adding features to its service, it seems.

A couple days after introducing its buzz-targeting tool, YouTube announced today that it has added demographic features to YouTube Insight, the recently introduced feature that lets YouTube users view detailed statistics about the videos they upload.

The demographics information breaks down views by age group, gender or a combo of the two. The information is anonymous and aggregated, YouTube said.

And just so you have a visual with today’s blog, here’s the first installment in “The Hiltons,” the video For Your Imagination is producing for TV Guide Broadband.


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